Starting out in the lawn care business, you may not have a lot of time, or the budget for expensive marketing campaigns to promote your mowing services. So you have to think of easy, quick methods of getting the word out so that you can profit from having more clients.
Everyone knows how you can advertise a lawn business, like any other small business. You can put advertisements in the newspaper, try the yellow pages and send out flyers, test the response rates and go with the winners. That’s all obvious really so with this article I will explore four unconventional lawn cutting business marketing methods that you may not have already thought of.
Get your Customers to do the Selling for You.
Customers can be great for spreading the word about your business. If you are just doing an average job then they may talk to their friends and neighbors about you. But if you are doing your work in a way that is totally unique and surprises them, makes them feel good about themselves or makes them laugh then they will definitely talk about you.
If you can’t get them talking about you for free then set up a referral program that will allow them to get a decent discount on your services if they successfully refer a new account to you.
Get Work from Your Competitors
It doesn’t always hurt to get friendly with some of your competitors and to market yourself to them. Let them know that if they have more work than they can handle of they need to take a break that you are available to fill in for them. It is surprising how business owners can get lazy if they know that they have someone reliable who will back them up if they want a few days off. You may get more work than you expect with this method.
You can also let competitors know if you offer a specialized service that they don’t. They may be able to send business your way from their customers in return for having your mention some of their specialized services or for giving them a commission.
Get Work from Other Businesses
Make a reciprocal agreement with some other businesses that regularly service households. They can promote your services to their customers and you can promote their services to your clients.
Get Work From Real Estate Agents
This is a smart move as realtors are always welcoming families into new homes and could mention your services to them and give them your card. They may also hire you to do some yard work or minor landscaping to dress a property up nicely for sale.
These four grass mowing business marketing methods have all been tried and tested by most lawn care professionals and have been proven to be highly effective. Good luck to you as you start your lawn care business and test them out!
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