Everybody wants to know how to make a flyer that generates at least 5-to-15 percent response rates. The truth is, it all comes down to one thing, offering your potential customers products and services at a fair price during the right time of their lives. However, you can persuade people to take action now by creating a design that no one has ever seen before. Here are a few ideas to get your creative juices flowing.
-> Be different. Every lawn service flyer being advertised uses the same old technique of showing before and after pictures of grass. Don’t get me wrong, these types of flyers can produce great results when printed in full color. However, you need something different, something to give you a new edge. Instead, you could use high quality graphics of the design components of your equipment, showing your potential customers how your tools provide a better quality compared to your competitors. The Apple I Phone is a great example of how you can use graphic images of your products to show people how you offer nothing but the best. Show people the inside components of your equipment to make them realize they are getting the best service on the market.
-> Video demonstrations. Take your advertising to the next level by posting video demonstrations of your products and service in action. Simply craft a message in your flyer that directs your potential customers to your website where they can see the results of your service before they even make a purchase. Let them visualize the outcome by showing them real life examples of the quality of your work. Not to mention, this is a great way to accelerate your online visibility if you are trying to expand to new territories.
-> Free trial period. Every lawn service advertisement I get in the mail has the same persuasive strategy. Something like $35 dollars each month for such and such if, I act now. With so many lawn services on the market, you are going to have to offer something unfamiliar to consumers to spark their interest. Instead, create a compelling offer that states you are convinced the reader will be satisfied, that your willing to give them a free trial demonstration for two weeks or one month to show them the proof. After the trial period is over you’ll be racking in the dough as long as you back up your claims.
As you can clearly see, the examples outlined above are very powerful motivators when you are advertising your lawn service. Now that you know how to make a flyer that sells, hire a professional graphic designer and copywriter to do the job and your flyer advertising campaign will be a huge success. Here’s to the future growth of your lawn service business!
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